Since 2021, Amy Hefti has served as an account lead for Morsekode in Minneapolis. One of the many projects Amy Hefti leads for the company's clients is injecting marketing materials with more humanity to increase their relatability. There are several ways a company can make its advertising materials more memorable, regardless of target audience.
A good advertising campaign relies on causing a reaction in the consumer. Whether they experience happiness, sadness, or something else, after viewing your ad, that experience will help them remember it. Framing your ad like a story, with a beginning, middle, and end - and a conflict - will engage viewers more deeply than if you framed the ad in a strictly utilitarian way. Whatever material you use, your ad should be able to stand on its own. Chris Carter from Videofort says that it should be able to pass the” logo test.” If you replaced your logo with a competitor’s logo, the rest of the material should still attract the consumer.
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Amy Hefti has over two decades of experience helping businesses solve challenges as well as embrace creativity and innovation. After working for various top brands in New York, she assumed her position at NCL Government Capital as the head of marketing. In this role, Amy Hefti relaunched the website to improve online experiences for users.
A website relaunch is vital for any business that wishes to boost its online interaction with customers. To improve business marketing and communication, businesses should consider revamping their websites. The following are tips you should consider when relaunching a business website: 1. Re-align your goals to bring more visitors and leads. The main reason for redesigning a site should be to improve your marketing results as opposed to boosting the site’s appearance. This can be done by improving content, integrating social media, and offer promotional discounts on products and services 2. Reorganize your website content and check for issues such as broken links. Fortunately, numerous tools and plugins can help detect and fix content issues. In addition, old and popular articles can be positioned at the top with links strategically placed in content to link back to the articles. 3. Check the website for speed to see how quickly your pages load especially if you’ve added new features, such as videos, images, and plugins that may slow down your site. Slow websites have a high bounce rate as visitors love fast websites. |
AuthorExperienced Marketing Executive Amy Hefti. ArchivesCategories |